Though it’s worth noting Nike Air Max Vision Donne
that the UltraBoost has already had years of success as a fashion sneaker. Here’s the final tally:One of the main Nike Air Max 95 Femme
pillars propping up the nearly $100 billion business of Nike—the world’s largest sneaker company and arguably its most valuable Adidas ZX 750 Femme
footwear and apparel brand—is air.Encapsulated, pressurized, and housed in the sole of a shoe, Nike’s Air—which is really nitrogen, to be specific—creates a cushion that gives runners a soft, bouncy footfall. Since Nike’s first shoe Nike Roshe Run Womens
with an air-sole unit, the Tailwind, went on sale in 1979, the Air platform has supported generations of different sneakers Nike Air Max 90 Donne
and billions in sales. But the most ingenious thing Nike ever did with it was 30 years ago this year, in 1987, when Nike first made its Air technology visible in the sole of a new running style, the Air Max 1.As Nike releases the latest version of Air Max, the much-anticipated Air VaporMax, that simple idea to show the technology remains powerful, even Nike Air Force 1 Damskie Nike Air Presto Femme
as the technology itself—essentially a polyurethane bubble inflated with gas—has lost its novelty. In its 30 years, the Air Max franchise Nike Air Max 90 Femme
has been one of the most successful in sneaker history, and helped propel running shoes into the realm of fashion.
As much as any performance benefit it offers, Air Max’s success has been driven by how it looks.Now, as Nike Air Max 270 Femme
Nike fights to keep its rival Adidas from further eroding its controlling marketshare in the US and beyond, it’s counting on Nike Air Presto Femme
Air Max, once again, to do its magic.Nike calls the VaporMax the pinnacle of Air, the culmination of decades of design evolution. And Air, says Kathy Gomez, Nike’s vice president of cushioning innovation, is ”one of the foundational ideas at Nike that we’ve built on for footwear.”The original idea, though, wasn’t Nike’s. An inventor named Frank Rudy brought Nike Air Max 95 Mens
the notion of putting small airbags in a shoe’s sole to the company in 1977, and Nike co-founder Phil Knight later took a sample pair of air-cushioned sneakers out for a run. Nike was sold. Nike Air Skylon 2 Femme
It steadily integrated Nike Air Vapormax Femme
the idea into its products over the years that followed, including the Air Force 1, the basketball shoe Michael Jordan wore before Nike launched Adidas Campus Damskie
his Air Jordan line in 1985.
It was evident even then that the concept of Air, and the way Nike could use it to evoke emotion Nike Air Vapormax Femme
in its marketing, would be of paramount importance to Nike. But the technology itself was hidden from view within the sole.The idea to expose the innards of Nike Air Max 95 Femme
the sneaker was the brainchild of now-renowned designer Tinker Hatfield, who had begun his career as an architect. He was inspired by the Centre Pompidou, the modern-art museum in Paris whose Adidas Ultra Boost Femme
creators left its interior architecture exposed to maximize the space inside and to show onlookers its different mechanical and structural systems. Hatfield adapted the notion to the Air platform, resulting in the Air Max 1.